Today we stopped by MINI of Tempe to check out the MINI Rocks the Rivals event. It’s a tour headed coast to coast to allow prospective MINI owners to stop by their local dealership and test drive the new MINI Countryman against its top three competitors: the Nissan Juke, VW Tiguan, and Toyota Rav4. Obviously being a MINI owner, I’m already completely biased, but it was cool to drive a few cars that I’d never had the chance to. The event was rockin… Literally. They had a live band, food, “tour” tshirts and lanyards with concert passes that included all the MINI and competitor information.
Another cool part of the event is that MINI has partnered with KISS to raise money for UNICEF. They’ll also be auctioning off 4 KISS inspired MINI Countryman. If you’re interested, check out your local MINI dealer to see when the tour will stop there.